Startup Fundraising

Pre-seed funding is the funding that investors will make when the startup you want to do is still in the idea stage. Seed stage funding is the first funding that an enterprise receives at the beginning stage. For the startup to raise sufficient capital to start its operations during the establishment stage, the startup takes the first funding round and requests an investment.

Startup Fundraising

What is pre-seed funding?

Pre-seed funding

Fundraising Stages

is the funding that investors will make when the startup you want to do is still in the idea stage, thinking that the possible startup will turn into a successful product, a service that can develop, and a sustainable operation.

Pre-seed funding is the investment stage where investors are met to take the first steps with your idea and to bring the idea to the operational level.

The difficulty of the pre-seed stage is that you do not yet have concrete data and progress reports on your possible startup. Here, the realism of your idea and the way the project is presented to the investors is very important.

Pre-seed funding, together with the investments you will receive according to the attractiveness of your idea, helps you turn your idea into a company, cover your company's founding costs and establish the initial system of the startup.

The pre-seed stage can take a long time, as it may take until the cost of establishing the company is covered.

Investors cannot expect income from you at the pre-seed stage, as the startup has not yet been established and is not starting to make profits.

What should be considered during the pre-seed funding stage?

Presentation of the startup idea to the investor

In the pre-seed funding stage, your roadmap and project presentation to the investors are very important when requesting funding, since your startup idea has not yet been activated. Minimizing the doubts of investors and presenting a systematic progress plan boosts the confidence of the investors and increase their investments.

What should be considered in pre-seed funding is to explain the sector in which your startup will play a role, the characteristics of the sector, and the place you want to be in the sector in a very clear way to the investor.

Investors, when deciding to invest in a startup in the pre-seed stage, pay close attention to the team and technical responsible within the startup. One of the most important ways that it is even easier for investors to invest is by having a large part of your team completed and having technical responsibilities.

Finding pre-seed funding

In the pre-seed stage, it is very important to research the possible investors who can invest in this stage and find mutual funds that invest in the pre-seed stage.

Pre-seed venture capital funds, incubation programs, and angel investors are generally among the investors in which the ventures in the pre-seed stage receive investment.

Investor Types

Venture Capitals

Venture capital is an investment fund that enables several partners to come together and create a common fund, providing financial support for the realization of startups that do not have financial competence but have a high growth potential and ideas that are on the way to becoming a startup.

Many Venture Capitals contribute to the progress of startups by assisting in knowledge transfer and experience sharing, as well as financial support.

Although Venture Capital's investment will be higher in quantity compared to other investors, the process of convincing and trusting these investors takes longer than others.

Incubation Programs

Incubation programs not only help the startup reach investors, but also provide the necessary courses for the progress of the startup, a strong network, easier access to the necessary resources, and enable you to get to know the entrepreneurial ecosystem more closely. They support this by following the transformation of the idea into a startup and the progress of the startup.

Angel Investors

Angel investors invest less money in startups in the pre-seed stage than other investors. In addition, angel investors are usually a single person, so they are easier to persuade and decide to invest.

Large investors and venture capitalists may not be willing to invest because the basic needs of a startup idea that is in the pre-seed stage, such as its operation and the system and team that can be put into operation, have not been completed. At this stage, the amount of money required to fulfill basic needs can be obtained through angel investors.

With the startup following a successful path and growing positively, new angel investors may invest in the company and the partnership of the previously invested angel investor may increase.

Correct use of acquired capital

Transferring the investment you have obtained to the right resources and fulfilling the right needs while establishing the company plays a fundamental role in terms of establishment and progress at the pre-seed stage.

When you receive the investment that covers the cost, it should be well analyzed in which areas this investment will be used for your sector, which areas should be given more importance, and what requirements will ensure the progress of the system.

Spending the capital from the investment on the wrong resources may cause the startup to not be operational.

Being able to present a simple product to your investors in return for the investments you receive at the pre-seed stage and showing the progress concretely will please your investors and bring you to a much more reliable level compared to other startups.

What is seed stage funding?

Seed stage funding is the first funding that an enterprise receives at the beginning stage. For the startup to raise sufficient capital to start its operations during the establishment stage, the startup takes the first funding round and requests an investment.

There is not a large amount of investment in the seed stage, and the main goal is to obtain sufficient capital for the establishment of the initial system and the start of the progression process. The amount of money obtained is used for basic needs and basic equipment.

How is seed stage funding obtained?

Angel Investors

In seed stage funding, large investors may be unwilling because the company does not yet have a long-term operating report and any progress criteria. In this case, entrepreneurs need their environment and angel investors to make small funding.

Since these small investments are usually made by one person, the amount of money received from each investor will not be very large either. Angel investors invest the required amount of money in exchange for a small share in the company.

Venture Capitals

The main ways to attract venture capitalists and large investors are to make the technical part of the startup available to the investor, to form the necessary system for the venture to progress, and to substantially complete the team. Startups that can fulfill these requirements at the first stage attract more attention from large investors.

When Venture capitalists decide to invest in a startup, they make their investments in return for a percentage of the company. The amount of money venture capitalists provide is a large part of the total funding.

A startup with an outstanding business idea wants to set up its operations. Thanks to the generosity of friends, family, and the founders' own financial resources, the company has grown steadily from its modest beginnings while demonstrating the value of its model and goods. With time, the company's clientele expands, and its operations and goals grow as well. The company has quickly risen through the ranks of its rivals to achieve a high valuation, creating opportunities for further growth that could involve adding new facilities, personnel, and possibly an initial public offering (IPO).

Fundraising Stages

Series A

Series A funding is the initial round following the seed stage. Having a strategy for creating a business model that will yield long-term profit is crucial in this phase. Seed firms frequently have excellent concepts that attract a sizable number of devoted users, but the company is unsure of how it will monetize the business.

The main purpose of Series A financing is to guarantee a company's continuing expansion. The series A round's shared objectives include securing fresh talent and achieving product development milestones. In this stage of development, a company wants to keep expanding in order to draw additional investors for upcoming financing rounds.

Investors aren't simply searching for exceptional ideas in Series A investment. Instead, they are seeking businesses with innovative ideas and a solid plan for converting those ideas into profitable businesses. The largest investors in the series A round are venture capital firms. They are frequently corporations that focus on investing in early-stage businesses. The typical rule is that businesses that already generate income but are still in the pre-profit stage are given funding.

Series A rounds typically raise between $2 million to $15 million, however due to high tech industry valuations, or unicorns, this amount has generally increased. The typical Series A fundraising in 2021 was $10 million.

Series A: How Does It Work?

By this stage, it's also normal for investors to take part in a somewhat more political process. A small number of venture capital firms frequently take the lead. In actuality, one investor may act as an "anchor." Once a business has found its first investor, it can discover that finding more investors isn't as difficult. At this point, angel investors also make investments, but they often have less of an impact than they did during the seed funding phase.

Equity crowdfunding is becoming a more popular method used by businesses to raise money as part of a Series A fundraising round. The fact that many businesses, even those that have successfully raised seed funding, frequently struggle to generate investor interest as part of a Series A funding effort is one factor contributing to this. Less than 10% of seed-funded businesses will ultimately receive Series A funding as well.

Series B

Series B rounds are all about moving businesses beyond the development stage and into the next phase. Startups are assisted by investors by their increased market reach. Companies that have undergone Series A and Seed fundraising rounds have established sizable user bases and shown investors that they are ready for success on a broader scale. The company will need Series B capital to expand in order to handle this level of demand.


The development of a team and the creation of a great product involve top-notch talent acquisition. A company spends a few pennies to grow its customer base, sales, advertising, technology, support, and staff.

Series B: How Does It Work?

Companies undergoing a Series B investment round are typically well-established, and this is reflected in their valuations, which typically range from $30 million to $60 million.

Generally speaking, the primary actors are the same as in the series A funding. Some of the investors from the earlier rounds of fundraising might be open to increasing their ownership position in the business. New investors join the fundraising round at the same time. In addition to some private equity organizations, they are frequently venture capital corporations with a focus on investments in later-stage businesses.

Investors from earlier rounds of financing may aid in luring in fresh capital for the business. Additionally, the process becomes more democratic with the emergence of new financing techniques like online equity crowdfunding platforms. For instance, platforms for equity crowdsourcing enable participation in series B invest.

Series C

The fourth stage of startup funding, and usually the final step of venture capital financing, is the series C round. However, some businesses choose to hold further rounds, like series D, E, etc.

Companies that secure Series C capital are already quite successful. These businesses seek out additional money to aid in the development of new products, market expansion, and even company acquisition. In Series C rounds, investors put money into the core of profitable companies in an effort to get back more than twice as much. Scaling the business and achieving the best possible growth are the main goals of the Series C fundraising.

Series C Investors

The series C funding round typically attracts a sizable number of investors from earlier financing rounds (venture capital companies and angel investors). The players have the option of bringing in new investors and injecting more money into the business.

New players are frequently drawn to this round of investment as well. Large financial institutions like investment banks and hedge funds are willing to join in the series C round of funding, in contrast to earlier stages of financing where the majority of investors are venture capitalists and angel investors. This can be explained by the investment's lower risk, given that the business will already be established and has achieved moderate success. At this point, the likelihood of the corporation defaulting is rather low.

Series C : How Does It Work?

A corporation will commonly finish its external equity fundraising with Series C. Some businesses, however, may go to Series D and even Series E rounds of capital. But generally speaking, businesses who receive Series C round capital of up to hundreds of millions of dollars are ready to keep expanding globally.

Many of these businesses use Series C capital to increase values before going public. Companies enjoy higher valuations at this point. Companies seeking Series C funding should have established strong customer networks, sources of revenue, and proven records of growth.

Companies that do pursue Series D capital typically do so for one of two reasons: either they need one last boost before going public, or else they haven't yet succeeded in meeting the objectives they established during Series C funding.

After their Series C investment round, many businesses will complete an IPO. Others, however, might need to raise a Series D investment in order to further develop or grow.

How much does a business raise in Series C round?

The average Series C round results in $50 million in funding at a valuation between $100 and $120 million.

IPO Initial Public Offerings

VC-Backed IPOs

The initial public offering of a firm that has previously been financed by private investors is referred to as a venture capital-backed IPO. Venture investors view these offers as part of a strategic plan to recoup their capital commitments in the business. To optimize their return on investment (ROI)., investors typically wait for the right moment to launch this kind of IPO.

Venture capital-backed IPOs are considered as an exit strategy of venture capitalists who want to maximize their return on investment. Since they provide startups a high amount of early-stage funding, venture capitalists have both rights and responsibilities including when and how a company goes public.

Venture capitalists look for the best moment to conduct an IPO. They are doing this to ensure that they can leave their position at a company while receiving the best possible return. Being acquired—being bought out by another company—is another exit strategy of venture capitalists. Both approaches are referred to as exit strategies because they let entrepreneurs and venture investors profit from their investments.

How IPO (Initial Public Offering) Works?

An initial public offering (IPO) is the procedure of releasing new shares of stock to the public for the first time in a private firm. A corporation can raise equity funding from the general public through an IPO.

A company taking part in an IPO is taking a big step because it opens up the possibility of significant capital raising. This increases the company's capacity for development and growth. Additionally, the enhanced transparency and trustworthiness of the share listing may help it get better terms when looking for borrowed money.

A company will start to advertise its interest in going public when it reaches a point in its growth process where it believes it is mature enough for the demands of SEC laws as well as the advantages and obligations to public shareholders.

This stage of development often starts when a business achieves unicorn status, a private valuation of about $1 billion. However, depending on the market competition and their capacity to meet listing standards, private companies at varying values with sound fundamentals and demonstrated profitability potential may also be eligible for an IPO.

A company's IPO shares are valued via underwriting due diligence. When a corporation goes public, the privately held shares are converted to publicly held shares, and the shares of the existing private shareholders are now worth the public market price. Special terms for private to public share ownership may also be included in the share underwriting.

Advantages of an IPO

One of the main benefits is that the company can raise money by accepting investments from the entire investing public. This makes acquisition deals (share conversions) simpler to complete and improves the company's visibility, reputation, and public image, all of which can boost sales and profitability.

Also, a firm can typically benefit from more favorable  credit borrowing conditions than a private company thanks to the increased transparency that comes with compulsory quarterly reporting.

Disadvantages of an IPO

Companies may encounter a number of drawbacks to going public and may decide to adopt alternative tactics. One of the biggest drawbacks is the high cost of initial public offerings (IPOs), as well as the continuous and frequently unrelated costs of sustaining a public company.

A company's management may become distracted by share price fluctuations since they may be compensated and assessed based on stock performance rather than actual financial results. The business must additionally publish financial, accounting, tax, and other business data. It might be forced to publicly divulge trade secrets and business strategies during these disclosures, which could give rivals an advantage.

At Finsmart, we create a positive and welcoming atmosphere to foster collaboration and creativity. Our team is treated with respect, kindness, and professionalism, leading to increased productivity, innovation, and success.

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